Context
The Center for Green Market Activation™ (GMA) is a US-based, globally-focused nonprofit that was launched in June of 2024. Through innovative creative procurement approaches and demand aggregating buyers’ alliances, GMA catalyzes and scales the uptake of low- and zero-carbon goods and services in the hardest-to-abate sectors. GMA’s organizational design combines shared expertise and infrastructure with sector-specific programs. By consolidating a range of value chain (i.e. supplier) decarbonization initiatives under a single non-profit umbrella, we help companies ramp up their value chain decarbonization efforts quickly, starting in one sector and easily moving into another.
GMA seeks employees committed to addressing the climate crisis, who are highly entrepreneurial, with strong people skills, and an ability to learn new, technical subject matter and speak to it with authority. We are entering a phase of rapid growth and are seeking a Communications & Campaigns Director to lead GMA’s communications strategy and develop high-impact campaigns that build momentum for corporate climate action and accelerate the adoption of new approaches to decarbonizing hard-to-abate sectors.
Our motto is “Getting more done, together” so we only seek employees who love working collaboratively and are focused on implementation over perfection.
Work/Life Balance
GMA takes work/life balance very seriously. Outside of stakeholder meetings, we will be as flexible as possible on work hours to meet your particular home life needs. Staff will be expected to work an average of 8 hours/ business day.
Location
Remote, contiguous United States (no AK or HI due to time zone). Applicant must currently live in and have the right to work in the United States. Preference will be given to applicants in CA, CO, DC, GA, MA, MD, MN, NH, NJ, NY, OR, TX, WA.
Role Overview
The Communications & Campaigns Director will lead the development and execution of GMA’s organization-wide communications strategy, working closely with the existing GMA communications team, the CEO, Chief Strategy & External Affairs Officer and GMA’s program team. This is not a traditional nonprofit communications role focused primarily on promoting organizational news. GMA is looking for a creative and ambitious communications leader who sees communications as a tool for mobilizing action.
Major developments in corporate climate standards are creating new opportunities for companies to address some of their hardest-to-address emissions, lying with suppliers deep in their value chain. GMA is developing and scaling the mechanisms, including collective procurement using book-and-claim approaches, that can help companies turn those opportunities into action. The Communications & Campaigns Director will help connect these dots: translating complex developments into compelling narratives, identifying moments to build momentum, and developing campaigns that motivate companies to participate.
The role will also be responsible for elevating GMA’s institutional profile and positioning the organization as a leading global environmental non-profit and trusted voice on demand-driven decarbonization. This will require storytelling, strong media relationships, rapid and creative responses to an evolving climate landscape, and close coordination across GMA’s work in aviation, maritime, trucking, cement and concrete, plastics, agriculture, and other emerging sectors.
Key Responsibilities:
This role has two connected areas of primary responsibility:
Communications Strategy & Institutional Positioning
- Develop and lead execution of GMA’s communications strategy and manage GMA’s existing two-person communication team, in close partnership with the Chief Strategy & External Affairs Officer
- Build GMA’s profile and reputation as a leading global non-profit and trusted voice on decarbonization
- Shape overarching messaging, narratives, and external positioning for GMA and our growing portfolio of programs
- Use storytelling to position GMA as the global leader in demand-driven decarbonization and low-carbon technology deployment and build a broad narrative around the power of corporate demand to accelerate decarbonization
- Identify and capitalize on emerging news, policy, standards, and industry developments that create opportunities to advance GMA’s mission and priorities
- Organize high-impact campaigns related to corporate climate action, collaborating closely with other non-profits, companies, governments, and high-profile individuals to maximize campaign impact
- Execute global strategies that convince corporate C-Suites to prioritize climate target achievement, in particular through investment in decarbonization heavy industry and transport
- Develop campaign messaging, toolkits, partner materials, and activation strategies
- Track campaign effectiveness, using data and insights to continually refine strategy
- Build and manage GMA’s media relations strategy, utilizing strong relationships with mainstream media and relevant trade press
- Identify opportunities to insert GMA and its leaders into relevant news cycles and industry conversations
- Develop compelling media narratives that translate GMA’s highly technical work into accessible, newsworthy stories
- Support thought leadership opportunities including op-eds, interviews, podcasts, and other external platforms
- Develop messaging frameworks, narratives, and communications materials that translate complex technical topics into compelling stories for key audiences and ensure GMA’s external communications are clear, compelling, credible, and consistent across platforms
- Support executive visibility through speeches, op-eds, LinkedIn content, media interviews, conference messaging, and speaking opportunities
- Build and maintain relationships with communications counterparts across partner organizations, member companies, non-profits, and media
- Develop coordinated communications approaches with external partners around shared announcements, campaigns, and market developments
- 10+ years of experience in strategic communications, campaigns, media relations, public affairs, or related roles
- Demonstrated experience developing and leading communications strategies and mobilization campaigns that influence behavior, mobilize stakeholders, or advance broader issue-based objectives
- Strong media relations experience and existing relationships with mainstream, climate, business, sustainability, energy, and/or policy media
- Exceptional writing, editing, storytelling, and messaging skills
- Demonstrated ability to translate complex or technical subject matter into compelling communications for diverse audiences
- Strong executive presence and experience supporting senior leaders and external spokespeople
- Ability to operate at both strategic and tactical levels, including a willingness to directly develop and execute communications materials
- Demonstrated commitment to or strong interest in climate action, sustainability, and accelerating the deployment of low- and zero-carbon solutions
- Experience in climate, sustainability, clean energy, corporate ESG, public affairs, or issue advocacy
- Experience developing campaigns focused on corporate or market behavior change
- Experience working across multiple sectors, programs, or a matrixed organization
- Salary: $150,000 - $220,000 dependent on qualifications and geographical location
- Eligibility for 20%+ year-end bonus
- Full health, vision and dental insurance coverage for employee and 50% coverage for all dependents
- 6% matching 401k
- Unlimited PTO
- Paid day off for all US Federal holidays, the day after Thanksgiving and the week between Christmas Eve and New Years
- Unlimited sick days (doctors notice required in extreme situations)
- 3 months paid parental leave